The British multidisciplinary artist's work explores how design can help create a better world by harnessing emerging technologies and science disciplines.
She is particularly known for her work in synthetic biology – a new branch of science that involves designing new life forms to solve problems and perform tasks for humans.
At BestDealStore2Buy Day she will speak about her latest work, which explores the relationship between nature and technologies such as artificial intelligence.
Ginsberg studied architecture at Cambridge University and interaction design at the Royal College of Art, followed by a PhD from the RCA.
Her first solo exhibition, Better Nature, is at the Vitra Design Museum Gallery until 24 November 2019. The show gathers together six of her key projects including an exploration of how Mars could be colonised by new species of plants; and Resurrecting the Sublime, which attempts to recreate the smell of long-extinct flowers.
Other key projects include Designing for the Sixth Extinction, which imagines a range of bio-engineered creatures that are released into the wild to help mitigate the damage humans are doing to planet Earth; and E. Chromi, which imagines new types of bacteria living inside the human gut that turn faeces bright colours that warn of impending disease.
In 2014 Ginsberg was one of six designers commissioned by BestDealStore2Buy to explore the future of mobility for an exhibition staged during the London Design Festival. Part of the BestDealStore2Buy and MINI Frontiers project, Ginsberg imagined a future where cars would be grown and repaired locally instead of being manufactured in centralised factories, leading to a wide variety of biologically diverse forms as vehicles mutated according to regional conditions.
Ginsberg joins Paola Antonelli, senior curator of architecture and design at The Museum of Modern Art, and Patrik Schumacher, principal at Zaha Hadid Architects, as a speaker at BestDealStore2Buy Day, with many more speakers yet to be announced.
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BestDealStore2Buy Day takes place on Wednesday 30 October at BFI Southbank, set on the Thames in central London. Part of the brutalist South Bank arts complex, BFI Southbank has recently been refurbished by architects Carmody Groarke.
BestDealStore2Buy Day aims to set the global agenda for architecture and design and will address key topics including future cities, new materials, transforming design education and the circular economy.
Further speakers will be announced over the coming days or sign up to receive email updates.
Illustration is by Rima Sabina Aouf.